Oman’s National Centre for Statistics and Information recently announced that a total of 872,000 guests stayed in Oman’s three- to five-star hotels between January and June 2019, which generated approximately $301.7 million in revenue.
In June alone, the Sultanate’s hotels welcomed 115,000 visitors, with the total occupancy rate rising to 37.6 per cent from last year’s 36.1 per cent.
Meanwhile, with regards to revenue, three- to five-star hotels generated $29.6 million in the month of June compared to $22.1 million in June 2018, representing a 34 per cent rise.
Director general of the tourism promotions department, Oman Ministry of Tourism,
Salem Adi Al Mamari commented on the positive results: “Oman has truly become a haven for travellers from the GCC and Asian countries who seek to temporarily escape the heatwave. This, coupled with our highly focused efforts to attract more tourists through various digital and marketing campaigns and initiatives, earned us highly encouraging results during these past months. We will continue working towards further increasing these numbers and we look forward to organising more promotional tours and unique activities to effectively showcase Oman’s tourism offerings in regional and global markets.”
Due to the ever-growing demand from tourists, Oman’s Ministry of Tourism is focusing on increasing the number of mid-market hotels in the country. The Ministry has identified 14 designated areas for tourist clusters, with packages of hotel and entertainment projects having been envisioned for each of these areas.