Oman Tourism Development Company (OMRAN) will be rolling out a promotional campaign for Omani nationals during the summer season of 2019, offering locals discounted prices at OMRAN-owned properties.
In preparation for the upcoming initiative, chairman, OMRAN, HE Dr. Ali bin Masoud Al Sunaidy met with the CEOs and general managers of the OMRAN-owned hotels and resorts to go through the logistics of the campaign, which aims to stimulate domestic tourism.
One of the many topics discussed in the meeting was how to boost in the in-country value of hotels through increasing the procurement of local goods and services, and creating more business opportunities for local companies and SMEs.
The meeting also shed light on the value of empowering the local workforce in the hospitality sector through job creation and continuous professional development programmes, which are designed to enhance the capabilities and leadership skills across all career levels. This falls in line with the national agenda in place for Omanisation within the tourism sector.
Other topics discussed during the meeting included responsible tourism and sustainability. Initiatives launched by Alila Jabal Akhdar, Atana Hotels and Crowne Plaza Muscat – OCEC at Madinat Al Irfan, including a reduction in the use of plastic, the recycling of liquid and solid waste, and using renewable energy, were touched upon during the meeting. It was agreed that similar initiatives will also be implemented across OMRAN’s hospitality portfolio, as well as the Oman Convention and Exhibition Centre in the near future.
OMRAN will be sharing more information on the upcoming summer campaign for Omani nationals soon.