India-based OYO Hotels & Homes has released the Summer Booking Index (Q1), which highlights that Dubai is the top booked destination in the UAE, followed by Ras-Al-Khaimah and Fujairah.
The index indicates that the hospitality brand was booked every 109 seconds, with app bookings exceeding desktop bookings by 4.3 times. This showcases a growing preference for apps as a platform for booking accommodations.
Dubai, as the top destination, received maximum traction from couples (63.3 per cent) followed by solo travellers (29.5 per cent).
“Summer vacations with family and friends have been an intrinsic part of everyone’s lives growing up,” said regional head – Middle East, OYO Hotels & Homes, Manu Midha. “Most people utilise this time to spend some quality moments with their loved ones. Given that people look forward to this moment, we have observed that they plan their travel in advance to make it special.”
He concluded: “At OYO, we value and understand the need for affordable, good quality travel and accommodation options and are constantly working towards making stays comfortable and hassle-free. Our range of properties from hotels to homes ensures that we create quality living spaces for everyone.”
The OYO Summer Booking Index also throws light on consumer behavior and trends in international markets. Goa, Kuala-Lumpur, Jakarta and Kathmandu registered maximum bookings in India, Malaysia, Indonesia and Nepal respectively. Nepal recorded a 220.8 per cent increase in bookings in comparison to last year.