This year’s edition of ibtm china was deemed a great success, with attendees expressing high levels of satisfaction.
The event, which took place at the China National Convention Centre (CNCC) Beijing, united Chinese, Asian and international MICE suppliers and buyers for two days of meetings, education sessions and more.
Some 400 hosted buyers hailing from more than 49 international destinations attended ibtm china 2016, as well as 360 exhibitors from 26 countries. Adding to this, this year’s edition witnessed the grand debut of the Innovation Zone, while lively networking functions hosted by Peninsula Hotel Beijing and China World Summit Wing Beijing, a Shangri-La Hotel also complemented the event programme.
Commenting on the success of the show was senior project manager, ibtm china, Cici Chen: “We are very pleased with the show this year – it’s been a great success. We introduced a number of new initiatives such as the Innovation Zone, which proved to be very popular. The zone was designed to give suppliers of innovative technology for the meetings and events industry a platform to showcase their products to the Chinese MICE industry, and it was a busy area of the show floor. We also saw some 400 Hosted Buyers attending from over 49 countries, as well as more international exhibitors on the show floor this year, reflecting the growing interest in the Chinese outbound market, and have received positive feedback from our exhibitors on the quality of buyers attending the show.”
Chen continued: “The strategy for ibtm china when it launched was simple – to provide the platform for the development of the meetings industry in China and the immediate region, bringing together the inbound, outbound and domestic markets and that remains at the heart of what we do today. The feedback we’ve had to date has been very positive and continues to cement our position as a successful international MICE show in China. As a team we continue to be dedicated to developing and evolving ibtm china to meet the needs of the industry and look forward to welcoming you next year for another successful edition of ibtm china.”