Following the feedback gathered from ibtm arabia 2016’s hosted buyers and exhibitors, the event has been deemed an outright success, delivering maximum ROI through networking events, a one-to-one ratio of international and regional buyers to exhibitors and a mutual match appointment system allowing for up to 30 appointments.
Taking place at Jumeirah at Etihad Towers from February 9-11, the 10th edition of ibtm arabia united MICE buyers and suppliers from over 40 countries, which resulted in over 3,000 meetings through its duration.
Hosted buyers were impressed with the international range and quality of exhibitors, networking and off-site events such as Discovery Day, and the event format. Meanwhile, exhibitors remarked on the quality of attending hosted buyers, the mutual match appointment system, networking events and the event format.
Exhibition manager, ibtm arabia, Shinu Pillai commented on the outcome of ibtm arabia 2016:“We are very pleased to have received such positive feedback from our attendees. Each year we strive to provide a platform for the meetings industry in the Middle East to connect with the world, whilst also creating a personalised experience for every Hosted Buyer and exhibitor who walks through the door so that the event is 100 per cent valuable to everyone. This is what makes ibtm arabia stand out from other events. However, even with such great feedback we will continue to work to enhance the experience for our new and existing customers and deliver even more business connections at ibtm arabia 2017.”
ibtm arabia 2017 is scheduled to take place from February 7-9, 2017 at the five-star Jumeirah at Etihad Towers in Abu Dhabi.