Preferred Hotels & Resorts and Katara Hospitality form master partnership

Marking the start of a fruitful relationship, Preferred Hotels & Resorts and Katara Hospitality have joined forces for a master partnership agreement for the recently launched Murwab Hotel Group – Katara Hospitality’s standalone hotel operating division.

Four of Murwab Hotel Group’s existing luxury properties in Qatar and Switzerland have been brought into representation of Preferred Hotels & Resorts. Adding to this, five further properties that are currently under development in Europe and the Middle East will also join over the course of the next 18 months.

This new partnership allows Murwab Hotel Group to tap into Preferred Hotels & Resorts’ sales capabilities in the corporate and leisure travel sectors; its expertise in the independent and small hotel collection space; its innovative marketing and distribution platforms; and its network of sales professionals located in 40 offices worldwide.

WTM Latin America Feb 19

In turn, the partnership grants Preferred Hotels & Resorts the chance to establish a first-time presence in Qatar as well as enhanced brand awareness in other GCC countries.

President & CEO, Preferred Hotels & Resorts, Lindsey Ueberroth enthused: “Throughout its history and especially over the past five years, Katara Hospitality has proven to be one of the most dynamic and exciting hospitality brands in the world. We are honoured to have been recognised for our successful output in key markets and selected as the best partner to support their hotel operating arm, Murwab Hotel Group.”

She added: “With a shared vision to provide unparalleled hospitality through the world’s finest, culturally inspired luxury hotel experiences, we look forward to a long and fruitful partnership.”

Also commenting was CEO, Katara Hospitality, Hamad Abdulla Al Mulla: “We are delighted to be partnering with Preferred Hotels & Resorts for our recently relaunched hotel operating division, Murwab Hotel Group and are confident that the services provided by Preferred Hotels & Resorts will be strategically aligned with the principles underpinning Katara Hospitality’s presence on the global stage.”

Immediate Murwab Hotel Group additions to the Preferred Hotels & Resorts portfolio include Saraya Corniche Hotel (Doha, Qatar), Sealine Beach Resort (Mesaieed, Qatar), Simaisma, A Murwab Resort (Doha, Qatar) and Hotel Royal Savoy Lausanne (Switzerland). Five properties across Qatar and Switzerland that are scheduled to open this year through 2017 will also join the brand portfolio.