Qatar Airways has partnered with Hamad International Airport (HIA), Qatar Aviation Services (QAS) and Qatar Duty Free (QDF) in support of Breast Cancer Awareness Month.
A series of ‘Think Pink’ themed events and giveaways will take place throughout the month of October, while activities for staff will include pink giveaways and a series of lectures from the Qatar Cancer Society (QCS) at HIA, along with awareness workshops, a free mammogram screening for all eligible employees and the return of annual Charity Bazaar fundraising events at a variety of Qatar Airways locations.
In light of Breast Cancer Awareness Month, Qatar Airways will be launching a refreshed version of its popular pink BRICs amenity kits, which comprise exclusive products from Italy’s Castello Monte Vibiano Vecchio eco-range, for passengers travelling on ultra-long-haul or long-haul flights in first class and business class.
Senior vice president – executive advisor to the group chief executive, Qatar Airways, Nabeela Fakhri commented: “We are proud to unite with our partners HIA, QAS and QDF to once again show our commitment to raising awareness of breast cancer, as well as our support for those affected by it.
“Education and awareness are key to continuing the tremendous efforts being made across the globe to eradicate this devastating disease. Together we hope to reach as many people as possible, whether employees or passengers, and help save lives with vital information about the tell-tale signs to look out for and where to go for help,” she added.
During HIA’s month-long ‘Think Pink’ campaign, airport staff will be inviting breast cancer survivors to talk about their experiences, while an educational booth will be assembled, offering key messages on the importance of early screening and detection to passengers.