Qatar Airways launches new onboard amenity kits

Qatar Airways

Qatar Airways has unveiled a new line of luxury amenity kits for business class and first class passengers.

Created by BRIC’s, a luxury travel brand, the new amenity kits will be distributed to passengers on long-haul and ultra-long-haul flights, and feature designs and contents created for both males and females. Passengers can indulge in all-natural Castello Monte Vibiano Vecchio skin care products, including lip balm, hydrating facial mist and anti-ageing moisturiser in business class, along with Night Recovery Cream included in the first-class kits. Socks, eyeshades and earplugs complete the range, with the addition of a BRIC’s signature spectacle pouch and hairbrush in first class.

Adding to this, the versatile first-class female kit contains an adjustable strap that transforms it into a contemporary cross-body bag, enabling passengers to continue using their unique BRIC’s amenity kit as a fashion accessory. This kit comes in two colours: black with red trim and red with pink trim.

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Meanwhile, the first-class men’s kit also comes in two colours: mustard yellow with navy trim and navy with green trim, and can be reused as a washbag for years to come.

Senior vice president marketing and corporate communications, Qatar Airways, Salam Al Shawa said: “We aim to provide a superior service to all of our passengers – from the comfort of their seat, to the food they are served, to their in-flight entertainment.”

He continued: “Our new line of BRIC’s amenity bags is of such high quality that they can be used over and over again and for the first time, our female passengers in first class can enjoy turning their amenity kits into cross-body bags. With our men’s kits doubling up as washbags too, we are further demonstrating our commitment to providing superior, innovative products for our passengers.”

The airline’s new range of amenity kits comes in a variety of colours for male and female passengers, with more colours to be added in the future.