Qatar Airways now has over 20 million followers on its Facebook page, making it the most followed airline on the social media platform.
The Qatari carrier took to social media in 2012, and today, it has reached over 26 million followers spanning the globe across its active social media platforms which include Facebook, Instagram, Twitter and LinkedIn.
The airline first became the most popular carrier on Facebook when it passed the eight million mark in December 2014. It has held the title consistently as it continues to engage with its passengers and followers with interesting content, various campaigns and giveaways.
Senior vice president marketing and corporate communications, Qatar Airways, Salam Al Shawa commented: “We are extremely proud of this achievement as we became the world’s first airline to surpass 20 million fans on Facebook, reaffirming our position as the world’s most popular airline on the most popular social media network. The fact that we have grown by four million followers during the pandemic speaks for the credibility and resilience of our airline. The importance of social media to Qatar Airways as a way to directly reach our passengers cannot be overstated as we keep aiming to create quality content while actively engaging with our followers in a way they can relate.”
“We hit 20 million followers in 2020 on Facebook, and I am confident that we will reach 30 million followers before 2022 on all platforms, as our ever-growing virtual family continues to grow as they look forward to travelling often like before,” Al Shawa added.