Qatar Airways unveils first ever brand shop

Qatar Airways

Qatar Airways and Qatar Duty Free have introduced the airline’s first Qatar Airways Travel Boutique at Hamad International Airport (HIA).

Representing Qatar Airways’ premier brand shop, the outlet features burgundy lighting, curved walls, a business class desk and an A380 First Class seat, all designed to enable customers to feel as though they are onboard a Qatar Airways flight.

The grand reveal of the one-of-a-kind boutique took place at an exclusive event at HIA, officiated by chief executive, Qatar Airways Group, HE Akbar Al Baker. High profile attendees included the Qatari Ambassador to Germany, HE Sheikh Saoud Bin Abdulrahman Al Thani; the German Ambassador to Qatar, His Hans-Udo Muzel; chief operating officer, HIA, Eng. Badr Al Meer; and vice president operations, Qatar Duty Free, Thabet Musleh.

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HE Al Baker stated: “Qatar Airways is delighted to launch our first-ever boutique, to engage shoppers in a unique way by enabling them to enjoy the Qatar Airways experience on the ground. We are excited to launch this new retail concept at our magnificent home and hub, Hamad International Airport, a further testament to our vision of redefining the perfect travel experience for our travellers.”

Musleh also said: “This boutique takes shopping to the next level, where customers can experience an A380 First Class seat, grab the latest football strip from one of the world’s top global teams, play their own penalty shoot-out and shop from an exclusive range of branded travel essentials including a high-end luggage collection, a kids’ range of travel games and accessories. This truly is the embodiment of an experience worth travelling for.”

Later this year, Qatar Duty Free, along with Qatar Airways and HIA, is set to host the world’s most influential airport commercial revenues conference, The Trinity Forum. The conference, organised by The Moodie Davitt Report, ACI World and ACI Asia-Pacific, will take place in Doha from October 30-31, 2019.