Qatar Duty Free (QDF), in collaboration with Parfums Christian Dior, has launched a Dior Les Parfums Podium at Hamad International Airport (HIA), designed as a tribute to fragrance creation.
The podium invites customers to engage in an immersive and multisensorial experience, introducing them to Dior places of inspiration, creation and expertise.
QDF debuted the spectacular new podium at an exclusive event at HIA, in the attendance of VIP guests. The podium was officiated by both Qatar Airways Group and Dior officials.
Dior Les Parfums takes passengers on a journey of discovery to experience the virtual Grasse gardens, with a 360° screen, encompassing them with beautiful aromas and transporting them to the south of France. The installation features the full fragrance catalogue from Dior including Sauvage, Miss Dior, J’adore and its latest 2018 fragrance creation, Joy by Dior. The podium is also equipped with wrapping stations and offers consultation opportunities with beauty advisors. Travellers are also able to discover other fragrances from the Maison Christian Dior Collection, with the launch of the new Rose Kabuki fragrance.
Chief executive, Qatar Airways Group, HE Akbar Al Baker spoke on the event: “Today marks an important milestone, as we come together to celebrate a world exclusive partnership with Dior Parfums. At Qatar Airways Group, we take our role in ensuring that the journey is the best part of our passengers’ travel experience very seriously, delivering excellence both on the ground and in the skies. With new, innovative and immersive experiences like the one we see here today, it is clear that both Dior Parfums and Qatar Airways Group are organisations whose identities are synonymous with innovation, elegance and firsts.”
Meanwhile, senior vice president of travel retail worldwide, Parfums Christian Dior, Olivier Dubos said: “At Christian Dior, we have always loved perfume and it is part of our history. This is the fourth edition of Dior Les Parfums in partnership with Qatar Airways Group.
“Dior Les Parfums conveys our love for perfume, deeply rooted in the south of France. This pop-up is our way of bringing Grasse to people from all over the world travelling through this prestigious airport. We will take them on a sensorial journey of discovery to experience the virtual Grasse gardens.”
QDF and Dior have successfully launched a number of podiums at HIA, which have included the Dior Les Parfums podium in 2015, featuring 6,000 roses, and a 180m2 wall of flowers in 2016. Earlier this year, QDF launched the Maison Christian Dior boutique located in the main retail atrium of HIA. The boutique showcases the creations of François Demachy, inspired by the idea of embellishing places and moments in life, giving them an identity by dressing them in Dior.