Qatar National Tourism Council (QNTC) has formed a new partnership with recognised travel search engine, Wego, in a bid to encourage 225 million travellers from 15 countries to choose Doha as a stopover destination for two-three days before reaching their final destination.
The two organisations are namely targeting travellers from South Asia, as 37 million of the target visitors hail from Singapore and Malaysia.
“Many Singaporeans and Malaysians are flying with Qatar Airways and stopping in Doha when heading further West,” chief marketing and promotion officer, QNTC, Rashed AlQurese explicated. “Our partnership with Wego aims to encourage the transit passengers to venture out of the airport and add Doha as a stopover destination on their itinerary. Partnering with Wego as one of the top travel aggregators in Singapore and Malaysia, QNTC aims to drive even more tourism arrivals into Qatar from this region.”
According to one of the most recent reports by hospitality and travel data provider Olery, Qatar continues to improve its hospitality ranking, rising to the top of the list of Middle East destinations. In Qatar, hotel rooms ranked high, receiving a score of 8.9 out of 9. This puts the country at the top of the chart. Qatar also received high marks in the rankings of cuisine (8.9), service (8.9) and facilities (8.5).
Reports indicate that Qatar has become one of the top 10 safest countries in the world in recent years, with low crime rates making it comparable to the safety travellers would also expect to find in places like Singapore and Switzerland.
Co-founder, Wego, Craig Hewett noted: “Doha shows significant potential in terms of likely interest from South Asia’s travellers. Compared to other similar destinations in the region, Qatar offers authentic experiences that celebrate the country’s rich heritage and fascinating culture. Doha is home to a variety of top-ranked restaurants, cultural tours, museums, shopping experiences and more. We believe it could be the best travel spot in the Middle East and outbound travellers from Singapore and Malaysia should get to know this place, especially if they’re booking on Qatar Airways.”