Aiming to further entice visitors from an ever-growing visitor market, Qatar Tourism Authority (QTA) has announced that it will be introducing a representative office in Milan to specifically reach out to travellers and tour operators in Italy.
This office, representing QTA’s fourth in Europe and sixth worldwide, joins an international network which covers the UK, France, Germany, the GCC markets and South East Asia.
“The number of Italian arrivals increased by a remarkable 16 per cent to more than 34,000 in 2015, and we are confident that this market has great potential for growth,” explained chief marketing and promotions officer, QTA, Rashed AlQurese.
Set to enhance QTA’s presence and capabilities, the new Milan office will raise awareness and knowledge of Qatar as a quality destination via pro-active marketing to tour operators, travel agencies, hospitality partners and media, as well as targeting consumers.
AlQurese noted that in recent years, Qatar has successfully built on its reputation as a business travel destination by diversifying its approach to attract increasing numbers of leisure tourists as well.
Since 2009, international visitors have increased by 91 per cent, with an average annual growth rate of 13.8 per cent.
QTA’s marketing campaign in Italy will include promotional initiatives, workshops, sales visits, travel agents destination training through QTA’s online TAWASH programme, partnerships with tour operators, familiarisation trips, media campaigns as well as activities.
AlQurese stated: “Our focus will be on projecting the message that Qatar combines top quality accommodation and superb leisure facilities in a clean and safe environment, together with an authentic taste of traditional Qatar hospitality and a range of cultural experiences unmatched in the region.”