Radisson Blu to break into Sakarya market in Turkey

Radisson Blu

Radisson Hotel Group has signed for its very first Radisson Blu property in Sakarya, one of the largest automotive and industrial hubs in Turkey.

Radisson Blu Hotel, Sakarya will take the group’s portfolio to 30 hotels in operation and under development across the country, further accelerating its ambition to have more than 50 properties within the next five years.

Expected to open before the end of the year, the hotel will be the perfect place for business travellers and leisure guests seeking the best possible hotel experience. In addition to 139 guest rooms and suites, the new-build property will offer the guests an inviting restaurant, 800m2 of meetings and events space, a health club and a swimming pool.

Travel Forward 20

On the signing, executive vice president and chief development officer, Radisson Hotel Group, Elie Younes declared: “A great Radisson Blu joins our family in Turkey in a new city – Sakarya. This project will be our 16th Radisson Blu and 27th Radisson Hotel Group property in Turkey, reinforcing our network in the country where Radisson Blu remains the largest upper upscale brand in the capital.”

Sakarya is one of Turkey’s most promising provinces as a hub for Turkey’s domestic automobile production and booming employment opportunities in the sector. In addition, Turkey’s hospitality landscape is re-emerging from the downturn witnessed in 2015, and this project constitutes an excellent opportunity to secure a strategic location in Sakarya.