Radisson Hotel Group launches new regional campaign dedicated to orphaned children

Radisson Hotel Group

Radisson Hotel Group has introduced their regional campaign with SOS Children’s Villages International – Gulf Area Office, in support of vulnerable children in the Middle East and North Africa.

The regional launch follows the announcement made earlier this year of the global partnership between Radisson Hotel Group and SOS Children’s Villages, the world’s largest non-profit organisation dedicated to building loving, stable families for orphaned, abandoned and other vulnerable children.

The local collaboration includes fundraising and youth empowerment initiatives, namely the ‘Gift of Family’ campaign – a fundraising initiative that invites guests staying at Radisson Hotel Group’s hotels in Duba, to have the option to donate $2 upon check-out towards SOS Children’s Villages.

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All contributions raised during the ‘Gift of Family’ campaign will directly go to benefit the holistic educational, health and development needs of Arab children who have lost parental care and have been given a new home and opportunities for their future through SOS Children’s Villages.

Radisson Blu Dubai Deira Creek, Radisson Blu Dubai Media City and Radisson Blu Dubai Waterfront will also be sponsoring four youth under SOS care under a hospitality internship programme up to six months, whereby successful candidates maybe be considered for permanent employment following the programme. Under the Global partnership with SOS Children’s Villages, Radisson Hotel Group aims to have its 1,100 hotels in operation sponsor the upbringing and education of at least one child per hotel, and help establish meaningful local relationships with SOS Villages worldwide.

Area senior vice president – Middle East, Turkey and Africa, Radisson Hotel Group, Tim Cordon said: “We are delighted to launch the partnership between Radisson Hotel Group and SOS Children’s Villages in the Middle East and North Africa. Our Responsible Business programme is core pillar of our business and these important initiatives provide a way to directly contribute towards the upbringing and living costs of the children in the SOS Children’s Villages in the region.”