RAKTDA: All eyes on Europe


Ras Al Khaimah Tourism Development Authority (RAKTDA) attended key European travel trade exhibitions in the first month of 2019, as part of its strategy to boost the emirate’s popularity in European markets.

Earlier this month, RAKTDA participated in Fitur 2019 in Spain for the very first time, alongside co-exhibitors Rixos, Ritz Carlton, Waldorf Astoria, Department of Museums and Antiquities and Toro Verde UAE. The delegation showcased Ras Al Khaimah’s key attractions to the King and Queen of Spain, who visited the RAKTDA stand on the opening day.

Following its inaugural participation at the Vakantiebeurs trade show in the Netherlands at the beginning of January, RAKTDA also successfully concluded its second appearance at the MATKA Nordic Travel Fair held at Helsinki from January 16-20. The largest travel industry event in Northern Europe, the annual MATKA Nordic Travel Fair gathers tourism authorities, travel agencies and cultural associations from across the world for an opportunity to introduce their travel destinations and tourism products to consumers and fellow trade partners from the Nordic region.

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The RAKTDA stand was graced by the UAE Ambassador to Finland, HE Noora Mohammed Juma, and the Head of Economic, Political & Media Affairs Section, Embassy of the UAE, Helsinki, HE Abdulla Al Neyadi, who interacted with key trade representatives to discuss Ras Al Khaimah’s future and contribution to the global tourism industry.

Last week, RAKTDA exhibited at FESPO exhibition in Zurich, Switzerland, a leading consumer travel trade exhibition attracting more than 60,000 visitors. RAKTDA exhibited alongside Emirates Airline, Department of Antiquities and Museums, The Ritz Carlton Ras Al Khaimah, Waldorf Astoria Ras Al Khaimah, Hilton Al Hamra Beach & Golf Resort and Rixos Bab Al Bahr.

“We believe our unique combination of authentic Arabian hospitality, pristine beaches and outdoor adventure pursuits have great appeal to holidaymakers from all over Europe,” CEO, RAKTDA, Haitham Mattar remarked. “Furthermore, in addition to offering an insight into our unique adventure offering on Jebel Jais, we are also using these international travel fairs to promote the successful summer campaign ‘kids go free,’ which saw visitors to Ras Al Khaimah increase by 15 per cent in the summer of 2018 versus the same period in 2017.”