Ras Al Khaimah Tourism Development Authority (RAKTDA) was awarded with the ‘Middle East’s Leading Adventure Destination 2018’ accolade at The World Travel Awards 2018, held at the Waldorf Astoria in Ras Al Khaimah.
RAKTDA celebrated two major wins during the event, having also bagged the ‘Middle East’s Leading Adventure Tourist Attraction 2018’ title for its Jebel Jais Flight: The World’s Longest Zipline attraction.
Jebel Jais Flight is the emirate’s latest tourism product, aimed at attracting more adventure travellers. At 2.83km, long it is officially certified as the world’s longest zipline, and the bucket list experience is attracting visitors from all over the world.
With Ras Al Khaimah’s diverse landscape featuring the Hajar Mountains and Jebel Jais, the UAE’s highest peak prime for adventure, the zipline follows other highly successful adventure tourism initiatives, including the Jebel Jais Via Ferrata (Iron Path), hiking and climbing routes.
CEO, RAKTDA, Haitham Mattar enthused on the victory: “This is tremendous news because it recognises a sector of our tourism proposition that is fundamental to the growth of Ras Al Khaimah as a global destination. This award helps to shed light on the work we are doing to diversify our offer and attract a broader range of visitors who have different wants and needs on their holiday.”
According to Mattar, adventure tourism is expected to grow by 46 per cent by 2020 and the emirate’s natural assets are well placed to capitalise on this trend and further establish its reputation as the adventure tourism hub of the region.
Mattar further noted: “In accordance with our Destionation 2019 strategy, we are working tirelessly with our industry partners to broaden Ras Al Khaimah’s adventure offerings across events, attractions, infrastructure and services. We are therefore honoured to have received these accolades that puts Ras Al Khaimah firmly on the world tourism map.”