RAKTDA concludes European roadshow


Last month, Ras Al Khaimah Tourism Development Authority (RAKTDA) embarked on a multi-city roadshow in the UK and Germany, to stimulate footfall from European markets and get closer to reaching its goal of 1.5 million visitors by 2021.

The roadshow, which stopped off in Hamburg, Stuttgart, Frankfurt, London, Birmingham, Liverpool and Edinburgh, united more than 370 tour operators and travel agents who were introduced to Ras Al Khaimah’s incredible beach, desert, mountain, and adventure offering. The roadshow granted participants the chance to discover Ras Al Khaimah’s incredible tourism products via presentations, networking events and interactive quizzes.

CEO, RAKTDA, Haitham Mattar commented: “With a unique combination of authentic Arabian hospitality, pristine beaches and outdoor adventure pursuits, Ras Al Khaimah has a great appeal to holidaymakers from all over Europe. We have seen a significant growth in the number of visitors from Europe over the last couple of years, and therefore, our ongoing roadshow programme is a great vehicle to tell the story of the accessible Arabian hospitality and year-round sunshine we offer visitors from this region and beyond.

IBTM China 2019

“As we look towards our goal of 1.5 million visitors by 2021 and three million by 2025, it is essential to personally connect with travel professionals from our source markets to give them a real flavour of everything Ras Al Khaimah has to offer our visitors,” Matter added.

Germany is Ras Al Khaimah’s leading international source market, contributing 83,605 visitors in 2018, while the UK was the third largest source market last year, contributing 63,054 visitors.