RAKTDA formalises new alliance with ECTAA


Ras Al Khaimah Tourism Development Authority (RAKTDA) has signed a Memorandum of Understanding (MoU) with the European Travel Agents’ and Tour Operators’ Associations (ECTAA), with the aim of driving European outbound tourism to Ras Al Khaimah.

The agreement was signed by CEO, RAKTDA, Haitham Mattar and secretary general, ECTAA, Michel de Blust.

As per the agreement, ECTAA will promote Ras Al Khaimah as its Preferred Destination among the 70,000 travel agents and tour operators across Europe, while showcasing the emirate’s 64km of beautiful beaches, historic forts, scenic mountains, deserts and some of the most diverse in the region.

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ECTAA’s Preferred Destination Programme involves two semi-annual meetings, the first of which will be held in Poland during the first week of June this year and will see Mattar take the stage as one of the main speakers, while the second meeting will be hosted in Ras Al Khaimah in mid-December, 2019, enabling the European trade members to discover the emirate.

Further to this, ECTAA will become an essential partner in the travel and tourism promotion programme outside of Ras Al Khaimah by fostering relations between European travel agents and tour operators with the local destination management companies, travel agents and other partners.

CEO, RAKTDA, Haitham Mattar spoke on the alliance: “We have seen significant growth in European markets during 2018, which contributed to double digit visitor number growth year on year. As we look towards our goal of 1.5 million visitors by the end of 2021 and three million by 2025, its important that we maintain this momentum and as such, we are keen on building strategic relationships with key players in the travel and tourism sector to allow us to showcase the unrivaled experiences Ras Al Khaimah has to offer.”

de Blust also said: “Ras Al Khaimah is a popular tourist destination amongst Europeans due to its year-round sunshine, beautiful beaches, rich cultural history and authentic Arabian experiences. We are confident that this partnership with RAKTDA will showcase the diversity of the emirate’s offering and increase visitor numbers.”