Ras Al Khaimah Tourism Development Authority (RAKTDA) was recently honoured with the ‘GCC’s Tourism & Hospitality Company of the Year’ title at the prestigious Gulf Business Awards 2017.
Marking a prolific year for RAKTDA, the achievement follows a 12-month period of steady monthly increases in visitor arrivals from key domestic, regional and international source markets, as well as continued expansion of the Authority’s diverse events calendar.
Accepting the award on behalf of the authority was CEO, RAKTDA, Haitham Mattar, who said: “As per the vision of His Highness Sheikh Saud bin Saqr Al Qasimi, the Ruler of Ras Al Khaimah, we have successfully repositioned the emirate as a unique beach-desert-mountain destination. By taking our promotional efforts to new source markets, and working hand-in-hand with our stakeholders and investors to develop new attractions which substantially improve our hospitality standards, we have enhanced the awareness and the reputation of the emirate.
“That work will continue with the December launch of the world’s longest zip line – our flagship adventure tourism product will serve as a beacon for Ras Al Khaimah around the world and be a true first in the UAE’s robust tourism sector,” he concluded.
The Gulf Business Awards celebrate regional public and private sector leaders, captains of industry, and small to medium-sized enterprises which have made a significant contribution to the industry in which they operate. RAKTDA was named Tourism & Hospitality Company of the Year ahead of nominees such as Jumeriah Group, Dubai’s Department of Tourism & Commerce Marketing and Abu Dhabi Tourism & Culture Authority.