Ras Al Khaimah Tourism Development Authority (RAKTDA) has unveiled its first international representative office in Prague, Czech Republic, which will manage and oversee its activities in the Central and Eastern Europe.
The new office boasts an important location in one of the leading economic, transportation and communication centres in the region, and will play a vital role in promoting the destination and driving visitor influx to Ras Al Khaimah.
Central and Eastern European countries have shown increased interest in the emirate over the past few years, with significant growth year-on-year. In 2018, visitor numbers from the Czech Republic and Hungary were up by 18.4 per cent and 11.4 per cent respectively, compared to the previous year.
On the opening, CEO, RAKTDA, Haitham Mattar stated: “Our New Destination Strategy 2019-2021 aims to attract 1.5 million visitors to the emirate by 2021. We believe that by providing a compelling proposition and establishing dedicated presence in our key international target markets, we will be able to promote the destination and its diverse offering driving growth in visitor numbers.
“Central and Eastern European countries are amongst the fastest growing markets for us and frequently rank in our top ten source markets for visitors. The new representative office in Prague will support our promotional activities, trade partnerships and help us develop the region’s high potential outbound market,” he concluded.
The new Prague office joins RAKTDA’s international representation offices in UK, Germany, Russia and Nordics.