Ras Al Khaimah Tourism Development Authority (RAKTDA) has been busy promoting Ras Al Khaimah’s many offerings overseas, and most recently took to using augmented reality to give zipliners flying the world’s longest, fastest city-centre zip line in London a taste of Jebel Jais Flight: The World’s Longest Zipline.
Organised in collaboration with ZipNow London, ‘Jebel Jais Flight London’ grants adventure seekers a unique way to experience the World’s Longest Zipline in Ras Al Khaimah without leaving the country. In order to achieve this, RAKTDA and ZipNow London have expertly combined a fantastic ride of ZipNow London and the latest 360 video and Augmented Reality technologies.
Commenting on the initiative was CEO, RAKTDA, Haitham Mattar: “One of our key areas of focus is growing our global reputation as the adventure tourism hub of the Middle East and we wanted to do something innovative to showcase the world’s longest zipline to thrill seekers in London. Jebel Jais Flight London, gives flyers a taste of Ras Al Khaimah flying high above our breathtaking mountain scenery and I hope it will inspire them to come and try the real thing for themselves.”
He continued: “The UK is an important and growing market for us and we have significantly increased our marketing and promotional efforts to support our aim of increasing visitors from the UK to Ras Al Khaimah by 20 per cent in 2018.”