Ras Al Khaimah Tourism Development Authority (RAKTDA) scooped Gold and Silver awards at the GlobalTrend Awards, administered and judged by the International Awards Associates (IAA) competition.
The Authority was also recognised with two Silver awards at the W3 Awards, in recognition for its global marketing campaign, ‘I Found Ras Al Khaimah’.
The campaign received the Gold award in in the ‘Marketing Effectiveness’ category and Silver in the ‘Integrated Campaign’ category at the Global Trend Awards, and took home two Silver awards in the ‘Best Integrated Campaign’ and ‘Best Marketing Effectiveness’ categories at the W3 Awards – a global awards scheme celebrating digital excellence across outstanding websites, web marketing, video, mobile sites/apps and social content.
Enthusing on the multiple achievements, CEO, RAKTDA, Raki Phillips said: “We are incredibly honoured to receive four prestigious accolades across the GlobalTrend Awards and the W3 Awards, in recognition of our global destination marketing campaign ‘I Found Ras Al Khaimah’, which showcases all there is to explore and discover in the emirate.
“Our marketing campaigns aim to raise awareness and interest in Ras Al Khaimah while growing its reputation as the leading adventure and leisure tourism hub in the Middle East, and this recognition is indeed a testament to our efforts in fulfilling our Destination Strategy 2019-2021 goals of attracting 1.5 million visitors to the emirate by 2021 and three million by 2025,” he concluded.
#iFoundRAK was rolled out in all Ras Al Khaimah’s key source markets with the primary purpose and delivery intent to raise awareness of the destination towards bolstering tourism numbers using a targeted approach to online marketing, and demonstrate commitment to supporting trade and hotel partner relationships.