Ras Al Khaimah Tourism Development Authority (RAKTDA) has finalised agreements to present Ras Al Khaimah as the host destination at Vakantiebeurs 2020 – the leading travel trade and consumer fair in Utrecht, the Netherlands.
Vakantiebeurs gathers tourism authorities, travel agencies and cultural associations from around the world for an opportunity to introduce their travel destinations and tourism products to consumers and fellow trade partners.
“With a unique combination of authentic Arabian hospitality, pristine beaches and outdoor adventure pursuits, Ras Al Khaimah has a great appeal to holidaymakers from all over Europe,” CEO, RAKTDA, Haitham Mattar elaborated. “We have seen a significant growth in visitor numbers from Europe over the last couple of years, and therefore, the region continues to be a key focus for our tourism promotion strategy, in a bid to attract 1.5 million visitors by 2021. We look forward to our participation as the host destination at Vakantiebeurs 2020, as it supports our promotional efforts in Europe to ultimately drive further tourism growth in Ras Al Khaimah.”
The emirate’s attractiveness amongst international tourists continues to be strong – accounting for 62 per cent of overall visitors in 2018 – attributable to its 7,000 years of fascinating history, authentic Arabian culture and heritage, high-profile adventure attractions, natural landscapes, and exclusive luxury and wellness experiences.