Ras Al Khaimah Tourism Development Authority (RAKTDA) is celebrating the highest hotel occupancy levels ever recorded in Ras Al Khaimah during a quarter, following great results in Q1 of 2018.
From January to March, Ras Al Khaimah’s hotel occupancy rates averaged 79.4 per cent, up four per cent on the corresponding period in 2017.
Visitor numbers reportedly jumped by 12 per on last year’s figures in Q1 of 2018, mainly driven by international markets that brought forth an 18 per cent year-on-year growth and now make up 70 per cent of the total visitor arrivals to the emirate.
The UK and Nordic markets were up 18 per cent and 26 per cent respectively, while Polish visitors increased 46 per cent and Czech tourists by 34 per cent.
During the quarter, the average length of stay increased to 3.7 days year-to-date, an increase of 4.5 per cent versus 2017.
These impressive increases highlight the need for a larger room count in Ras Al Khaimah, and eager to cater to demand, RAKTDA aims to boost its current resort portfolio from just over 5,400 rooms to more than 10,000 by the end of 2020. A total of 4,500 rooms will be added by the end of 2020, following the launch of the five-star Anantara Resort at Mina Al Arab; the five-star Avani Resort at Al Marjan Island; the four-star Marriott Rak Beach at Al Ma’areedh; the four-star Park Inn Rezidor at Al Marjan Island; and the four-star Rayhan Rotana at Khuzam. Meanwhile, by 2025, Al Marjan Island is expected to comprise of 15 hotels.
RAKTDA is additionally focusing on the introduction of a luxury camp project in Jebel Jais and is in the midst of talks with hotel operators and investors.
Enthusing on the results was CEO, RAKTDA, Haitham Mattar: “We’ve had a strong start to the year which is important as we look towards our goal of one million visitors by the end of 2018 and 2.9 million by 2025. Our hotel performance is a key indicator of our propensity to grow and with record hotel occupancies recorded in Q1 we need to continue our focus on meeting increased visitor demand with a broader range of accommodation.
“With a number of prestigious international brands opening hotels in Ras Al Khaimah in the run up to 2020 we are continuing to grow our tourism sector infrastructure and working with property and product developers to attract further investment. There is huge potential in the Emirate for entities looking to develop resorts, niche accommodation options and new tourism products and hosting AHIC this year will give us an opportunity to show delegates the incredible diversity of our offer,” he added.