Eager to further increase the impressive double-digit growth in Eastern European tourists witnessed last year, Ras Al Khaimah Tourism Development Authority (RAKTDA) has embarked on a number of targeted roadshows in recent months.
A RAKTDA delegation visited the cities of Budapest, Bucharest, Bratislava, Moscow, Kazan, Novosibirsk and St. Petersburg over the course of two months and met with a number of tourism bodies, local government entities, private sector representatives and other travel and tourism partners.
Eastern Europe is a key region for Ras Al Khaimah’s tourism industry and last year, Russia, Romania and Hungary recorded double digit growth in the total number of visitors, representing a jump of 17.1 per cent in visitors from Russia, 29.7 per cent from Romania and 11.4 per cent from Hungary.
CEO, RAKTDA, Haitham Mattar declared: “International visitors are significantly important to Ras Al Khaimah, and we believe our roadshows in Q1 served as a great vehicle to tell our story, and to continue to raise awareness about our spectacular products and diversified destination offerings, featuring year-round sunshine that our European visitors are especially keen to have. Last year, we exceeded our goals and recorded 10 per cent increase in the total number of visitors’ year-on-year, with a remarkable growth in Eastern European markets. This gives us confidence in our ability to reach our new Destination Strategy goals, which aims to attract close to 1.5 million visitors to the Emirate by 2021 and 3 million visitors by 2015.”
The Eastern European roadshows put Ras Al Khaimah’s summer campaign in the spotlight, which showcased the emirate’s most diverse offerings. Also in focus were the destination’s latest products, including its very own luxury camp (featuring 34 deluxe tents, 11 one-bedroom tented suites with private pools and two two-bedroom tented suites with private pools) as well as other cultural and adventure products.