On a mission to promote the country’s tourism charm, Kenya has officially launched a brand new international brand campaign entitled Make it Kenya, which was recently launched by the President of Kenya, HE Uhuru Kenyatta.
Forming a key pillar of the country’s economy, the tourism industry is responsible for one in 10 jobs and over 12 per cent of GDP.
Another key focus for Kenya is the promotion of business (MICE), sports, adventure and cultural tourism, which is expected to entice new markets to the country.
The launch of the promotional campaign also included the inauguration of MakeItKenya.com, a new digital portal which boasts rich sharable content.
President Kenyatta, who is in Milan to lead the celebrations for Expo Milano’s dedicated Kenya week, launched the new campaign at a VIP event at Kenya House, an extension of Kenya’s Expo pavilion that is located in the centre of Milan and being used to showcase Kenya’s cultural, tourism and economic assets.
At the event, he commented: “Kenya has a wonderful story to tell, as the original home of the safari, home to the big five, snow-capped mountains, vast deserts and miles of beautiful Indian Ocean beaches.
“Through Make It Kenya we aim to communicate this, as the campaign will allow us to engage people around the world. Through this bold and innovative approach to drive Kenya’s story, we will show people the scale and quality of Kenya’s tourism offer from adventure, health and therapeutic tourism to our massive investment in tourist infrastructure.”
President Kenyatta continued: “Kenya’s global profile has never been stronger – we have successfully hosted President Obama, our athletes have taken on and beaten the world and people from around the world are joining us in celebration of Kenya week at the World Expo – the Make It Kenya campaign is being introduced to help secure our country’s economic prosperity for today and for future generations. In this globalised world, we must have a nation brand that can compete internationally and also resonate with our citizens and I believe Make It Kenya achieves this.”
Also commenting on the initiative was managing director, Kenya Tourism Board, Muriithi Ndegwa: “Make It Kenya is a new and fresh platform, which will support the work that we do with Magical Kenya to promote Kenya’s tourism opportunities to the world. Kenya is a modern and vibrant country that is open and ready for them to visit, and we call on the friends of Kenya and people around the world to join us by visiting makeitKenya.com to explore the diverse tourism offer of Kenya.”