Taking place at Jumeirah at Etihad Towers in Abu Dhabi from February 9-11 next year, ibtm arabia 2016 has already welcomed registrations from a strong line-up of regional and international buyers.
Companies represented by buyers looking to attend the show include Peugeot & Citroen (Russia), Cognizant (UK), Conference Direct (USA), The International Association of Public Transport (Belgium), Tata Capital Financial Services Limited (India), Google (UK), Abbot (UAE), Society of Petroleum Engineers (UAE), Prisme International (UAE), Moelis & Company (UAE), Land Division at KCA Deutag (UAE), HSBC (UAE), OiLibya (UAE), International Live Events Association (UAE) and Nova IVI Fertility (UAE). The event has also welcomed interest from a variety of other countries in the Middle East and beyond.
Exhibition manager, ibtm arabia, Shinu Pillai remarked: “This year is very much about building on the success of last year’s event. Following the 2015 event we received so much positive feedback. We’ve secured a number of returning exhibitors already, including Arsenal Football Club, Meliá Hotels International, Matrix Audio Visual & Entertainment, Rovos Rail Tours Ltd as well as newcomers Hill MICE Saudi Arabia and Golden Tours Egypt.
“Part of the success of the new pod show format is the mutually matched, pre-scheduled appointments system. Added to this is the quality of buyers that we hand-pick to attend. Hosted Buyers are invited based on their purchasing authority, where they place MICE business and the volume of business placed,” Pillai added.
Having attended the 2015 edition of the event, regional director of sales – Middle East, Meliá Hotels International, David Escolar Díez outlined the benefits of ibtm arabia: “ibtm arabia 2015 was very well organised and provided us with a platform to meet good quality buyers which led to some business leads. We are looking forward to being back in 2016 to continue to develop our international brand awareness to build the Meliá Hotels International profile in the Middle East. We will also be updating our business prospects with news regarding the new opening status of our properties within the region – ME Dubai, INNSIDE JLT Dubai, Meliá Dubai Residences and ME Doha.”
Meanwhile, marking the company’s debut at the 2016 edition, managing director, Hill MICE, Bilal Al Barmawi enthused: “We are looking forward to exhibiting at ibtm arabia this year as it will provide us with many opportunities to connect, network, explore and partner with global MICE leaders. ibtm arabia is the perfect platform to meet with the industry’s finest MICE buyers, build relationships and grow our business.”
ibtm arabia hosted buyer applications will be going live from Monday September 21, 2015.