Aditya Varma has assumed the position of regional director for Sabre Travel Network Middle East (STNME), based in the region’s headquarters in Bahrain.
Varma will take charge of the sales operations and customer relationships for Saudi Arabia, Bahrain, Oman and Qatar, which represent key growth countries for Sabre in the Middle East. He is tasked with managing customer relationships, as well as identifying and executing commercial and new sales opportunities to help accelerate growth in the region.
“Aditya has extensive sales and customer management experience across multiple regions, which makes him a great addition to our leadership team,” vice president, STNME, Abdul-Razzaq Iyer stated. “As we continue our mission to reimagine the business of travel, Aditya’s role will be essential in supporting our strategy and sales operations while we continue to identify innovative technology and solutions to drive our customers’ and the travel business forward.”
Varma brings over two decades of experience in the aviation and travel industry. He has worked across multiple geographies, including the Middle East, Africa, India sub-continent and Russia, managing multinational teams and growing his sales excellence expertise.
He joins Sabre from Travelport, where he was the regional manager for distributor markets in Middle East and South Asia. He previously held senior commercial positions with KLM and Air Arabia, and holds an MBA from the University of Leicester.