Rihaala.com launches for tech-savvy Muslim Millennials


Rihaala.com, an online travel agency featuring halal-friendly travel content, has officially launched today.

The OTA is the latest brand from the team behind halal travel specialists Serendipity Tailormade and Luxury Halal Travel.

Rihaala, which translates into ‘journeys’, has been designed for tech-savvy Muslim Millennials wishing to coordinate their own journeys and book flights, hotels, excursions and transfers. They can select from over 1,500 properties in 40+ destinations spanning the globe, which have been selected based on their halal-friendly amenities and services.

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Founder, Rihaala.com, Serendipity Tailormade and Luxury Halal Travel, Nabeel Shariff commented: “Rihaala meets the demands and expectations of modern Muslim consumers who not only want to create their own travel packages online, but want to be inspired by like-minded travellers through rich visual content on social feeds that paints a true picture of a destination.

“In today’s digital age, consumers’ travel purchasing decisions are often strongly influenced by dynamic videos and photos on social channels in real-time, rather than glossy destination images of the past. Visitors to Rihaala.com are guided by the visual experiences of other Muslim travellers posted on its ‘Wall of Inspiration’, providing them with true-to-life content to experience for themselves.”

Rihaala additionally features detailed information on destinations and hotels, assisting Muslim travellers with their selection of products and services that meet their faith-based requirements. Content includes halal dining options, privacy enhancements, alcohol-free environments, prayer facilities, family-friendly experiences and lifestyle-led blogs spanning multiple topics.

The new OTA is available in English, with an Arabic version launching soon. A travel agent portal will be available to select partners, allowing them to create halal-friendly travel packages for their clients.

Headquartered in the UK, the OTA will be the market’s first onestop portal for Umrah travel, responding to the growing demand for a ‘Do-it-yourself Umrah’, enabling UK travellers to book their flights, accommodation and visa application online.

“As travel technology has moved on, so have pilgrims, and we’re listening to consumers and how they want to book and experience travel in the future,” Shariff concluded.