Rixos Hotels, part of Accor, has joined forces with the Eastern Company for Investment and Touristic Development to relaunch Rixos Makadi Bay – Hurghada in Egypt.
Due to be launched in 2020 as Rixos Hurghada Makadi Bay, the property will eventually expand to feature 1,636 keys, as well as top-notch leisure and sports facilities.
Founder and chairman, Rixos Hotels, Fettah Tamince commented: “This marks a pivotal moment in the growth story of our brand, bringing to market our largest resort globally and offering our most comprehensive range of facilities and unique and dynamic entertainment experiences yet.”
The property is located on a secluded bay on the Red Sea, just south of Hurghada, which is known for its scuba diving, family getaways and golf breaks. It will boast new individual villas, an extensive indoor and outdoor spa, fitness facilities, kids’ clubs, a waterpark, a beach lounge, a large conference centre, impressive F&B options and an expansive entertainment area with an amphitheatre.
Tamince said: “We are delighted to partner with the Eastern Company for Investment and Touristic Development to launch this flagship project, which will set a new benchmark for luxury exclusive all-inclusive resorts in Egypt and the wider Middle East.”
Also remarking on the news was CEO, Eastern Company for Investment and Touristic Development, Mahmoud El-Sayed Moussa El-Sharkawy: “Our vision is to transform Makadi Bay into the leading leisure and entertainment destination on the Red Sea and in this respect, the Rixos brand, with its successful one-of-a-kind hospitality concept and proven expertise operating in Egypt’s resort market, makes strategic sense. It’s the perfect fit.”
The renovation of the existing development in Makadi Bay will be completed in two stages, each spanning a year. Phase one, which is already underway, will include the addition of wings and facilities to uplift the hotel in line with Rixos brand standards. Upon completion of phase one, Rixos Hurghada Makadi Bay will be officially launched. It will feature 815 keys including villas, 12 F&B outlets, a beach lounge, 1,500m2 of meeting space, a spa and wellness area covering 2,400m2, multiple pools, a small aquapark, kids’ clubs and expansive outdoor areas for fitness and entertainment programmes.
Phase two will begin as soon as the property opens its doors and will entail the development of a 23,000m2 waterpark, as well as upgrades to the remaining hotel inventory.