RJ joins forces with Amadeus for landmark digital transformation

Royal Jordanian


Royal Jordanian (RJ) has established a new-term partnership with Amadeus IT Group for a landmark digital transformation.

RJ has signed for the full Amadeus Altéa suite, meaning the airline’s critical systems, such as reservation, inventory and departure control, will be moving onto Altéa technology, as well as renewing its distribution agreement with Amadeus.

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The innovative features will provide an even more seamless travel experience for RJ’s passengers, offering them enhanced options such as paying for services at the airport or paying a small fee to lock in a fare at a particular price when booking online.

Passengers will also benefit from improved RJ call centres and sales teams, who will be better able to offer Royal Jordanian products to customers, allowing for a more flexible offering and personalised packages that suit passenger needs.

Further to this, through Amadeus’ Altéa technology, RJ will have access to the latest NDC capabilities. During disruption times, passengers will be able to rebook themselves onto flights easily, and use self-service tools to improve their journey, making the overall travel experience smoother and more responsive.

This implementation will see the airline move away from the current technology environment, which its processes were handled across multiple vendors and different systems, to a single integrated platform that will allow the airline to better serve passengers and benefit from streamlined internal processes.

President, RJ, Stefan Pichler spoke on the partnership: “One of the key success pillars in our turnaround plan is the continuous enhancement of passenger services across all touch points. In line with RJ’s technology strategy, and in an effort to anticipate the evolution of our traveller experience, we are delighted to expand our core systems portfolio in the passengers’ service with Amadeus.”

The full suite of Amadeus IT solutions will also support RJ’s strategy to boost revenues by upselling ancillary services through multiple channels, improving its competitiveness and business performance and helping it better measure its key performance indicators.

Pichler concluded: “Through our strong partnership with Amadeus, we are confident that this year will mark the beginning of a digital transformation of our passenger journey. This will include many services, such as ancillary products and a branded fare suite, departure control system, loyalty programme, payments platform, online and mobile booking, and many more.”