Rotana: Committed to the German market


Rotana will be present at the 2019 edition of ITB Berlin, where it will be promoting its wide-range of accommodation options and its robust pipeline of hotels.

This year, the hospitality giant will be putting its most sought-after properties for tourists from Europe, and Germany in particular, in the spotlight. Rotana hotels in the UAE and Oman are particularly popular among leisure and business travellers from the continent.

Germany represents Rotana’s second largest feeder market, following the UK, and last year, the market’s contribution to the company’s revenue rose by four per cent year-on-year.


Properties such as Saadiyat Rotana Resort & Villas, Khalidiya Palace Rayhaan by Rotana and Beach Rotana in Abu Dhabi, as well as The Cove Rotana Resort, Ras Al Khaimah, welcomed over 30 per cent occupancy from German travellers over the last year, while the frequency of visitors from the country jumped by an impressive 14.7 per cent in 2018.

Acting CEO, Rotana, Guy Hutchinson commented: “Germany has remained one of the leading international source markets for the Middle East region with a consistently growing influx of inbound visitors. The European country has also played a significant role in the development of thriving tourism and hospitality sectors in the UAE in particular. At Rotana, we have been experiencing steady growth in the leisure and corporate guest footfall from Germany, with the regional economies enhancing their tourism offerings and strengthening their trade relations with the country.”

Hutchinson continued: “Rotana’s participation in ITB Berlin 2019 represents our unrelenting commitment to seeking deeper insights into the evolving needs of our guests, to offer them unique experiences that will meet and exceed their expectations. The event also provides us with an excellent opportunity to highlight our ongoing market expansion at an international platform, and to connect with our potential partners and customers.”

Rotana’s portfolio currently consists of 66 operating hotels in 23 cities across 12 countries spanning the Middle East, Africa, Eastern Europe and Turkey.