Rotana recently launched three new Global Sales Offices in Paris, Milan and Amsterdam, complementing its existing offices in Saudi Arabia, Iran, Kuwait, Germany, India, Russia, the UAE and the UK.
The new offices are expected to assist with the hotel giant’s expansion plans and drive business from these important markets.
Commenting on the development was corporate vice president – sales, Rotana, Declan Hurley: “The main responsibilities of these new offices will be to grow our client base, introduce our brands to new clients, promote, market and sell our properties based outside of their physical location. Taking into consideration the huge potential of these markets, which have seen a growth of 16 per cent to our hotels across the Middle East, Rotana has appointed Aviareps as its GSA, owing to their experience, reputation, and presence across Europe.”
Hurley continued: “We are pleased with how our relationship has got off the ground and we have compiled a solid sales and marketing plan with a wide range of sales activities to roll out during the remainder of 2018 and throughout 2019. Our plan is to have more offices across key markets within the next 24 months. This is in line with the overall expansion of Rotana properties and our growing market segment.”