Rotana has formalised a management agreement to operate Palmeraie Resort in Marrakech under its new name, Palmeraie Rotana Resort, marking the hospitality giant’s grand entrance into Morocco’s hospitality scene.
Palmeraie Rotana Resort was founded in 1993 on a sprawling 230-hectare site. It comprises the 315-key, five-star Hôtel du Golf Rotana; the Golf Club Rotana, which boasts 11 exclusive suites; and the 314-key Palmeraie Palace, which will undergo a full refurbishment.
Ideal for both business and leisure travellers, the property stands in the centre of the famous palm oasis in Marrakech and is within arm’s reach of major landmarks and top attractions.
As for facilities, Palmeraie Rotana Resort is home to a conference centre equipped to host 3,000 delegates, 13 restaurants, a full-fledged fitness centre and Zen the Spa at Rotana.
Other highlights include an 120-acre 18-hole championship golf course spread across lagoons and palm trees, designed by famous golf course architect, Robert Trent Jones Senior.
Enthusing on the news was president and CEO, Rotana, Guy Hutchinson: “At Rotana, we continue to pursue market expansion and sustainable growth by extending our brand presence to new geographies. With this exceptional opportunity in Morocco, we have reached a new milestone in our journey to transform the region’s hospitality industry.
“Building on our nearly three decades of experience offering genuine hospitality, with the highest standards of service, we will reinforce in the Palmeraie Rotana Resort values of authenticity and a sense of prestige for the service of clients, whether families, business guests or passionate golfers,” he added.
“The complex has a long history and has established a strong reputation in the destination which we will ensure continues to grow. We will immediately deliver upgrades for the Hôtel du Golf Rotana, the Golf Club Rotana and other key components within the development. The Palmeraie Palace will remain unbranded until it undergoes a full renovation, which is currently in the early stages of planning. Our absolute focus however will be on improving the quality of operations, enhancing the product offerings and delivering a level of performance across the complex that will continue to enhance the fine reputation of this outstanding resort,” Hutchinson concluded.