Rotana is highlighting its increasingly expanding foothold in the region at the Arabian Travel Market (ATM) 2019.
Rotana currently operates 65 hotels in 23 cities across 12 countries, including an impressive 9,694 keys at 35 hotels in the UAE alone. With a pipeline of 10 hotels scheduled to open before the end of 2020, the stage is set for the company’s sustained expansion.
Slated to launch during Q3 of 2019 is the Dana Rayhaan by Rotana in Dammam. The new hotel will add 285 keys to Rotana’s inventory in Saudi Arabia, which currently consists of six hotels.
Further regional projects for the brand in 2020 include Centro Corniche, Al Khobar (253 keys); Slemani Rotana, Sulaymaniyah (240 keys); the company’s third hotel in Jordan, Centro Amman (200 keys); Al Jaddaf Rotana (338 keys); Cayan Cantara Arjaan by Rotana (329 keys) and Cayan Cantara Residences by Rotana (489 keys) in Dubai; and Imam Reza Rotana, Mashhad (272 keys).
Among the most highly anticipated of Rotana’s upcoming openings in 2019 is the Johari Rotana in Tanzania, a spectacular five-star hotel in Dar es Salaam that marks the company’s entrance to the East African market. The 253-key hotel will include 193 luxurious hotel rooms and suites and 60 serviced hotel apartments spread across 24 floors, and is set to bring new levels of hospitality to Tanzania’s commercial capital.
The brand-new property stands within the landmark MNF Square project, a 65,000m2 mixed-use development that is scheduled to open in August this year.
Rotana is set to make another country debut in Q3 of 2019 with the opening of the Bosmal Arjaan by Rotana in Bosnia and Herzegovina. Strategically located in Sarajevo’s Bosmal City Centre complex, the new hotel features 132 hotel apartments, in addition to a gymnasium, two indoor pools, a sauna, a Turkish bath and multiple treatment rooms. The hotel is the second tallest residential tower in the Balkans region.
“Buoyed by our consistently good results and the continuing rise in visitor numbers to the Middle East, Rotana’s growth plans remain firmly on-course,” acting CEO, Rotana, Guy Hutchinson stated. “We will continue to explore fresh avenues for expansion into new markets, in line with our ambitious strategy to develop 46 new properties in 28 cities across the Middle East, Africa, Eastern Europe, and Turkey.”
The region’s hospitality sector is in the midst of a significant transformation, characterised by an increasing focus on public spending in tourism. These developments are driven by the ambitious economic diversification roadmaps outlined by governments, including the UAE’s Vision 2021 and the Saudi Vision 2030.