Rove Hotels officially opens MICE-dedicated Rove Trade Centre

Rove Hotels

Rove Hotels, an Emaar Hospitality Group brand, has revealed its fourth property, dedicated to the ever-growing MICE tourism sector of Dubai.

Rove Trade Centre is located next to the Dubai World Trade Centre and is approximately 10 minutes away from Dubai International Airport (DXB). Standing on the intersection of the traditional hubs of Bur Dubai and the fast-emerging new central business district, the property also offers easy access to the Dubai International Financial Centre.

The property comprises 270 rooms appealing to value-conscious business travellers and features top notch facilities, including a 24-hour gym, a welcoming pool, a 24-hour self-service laundromat and a boutique convenience store.

ATM 2018

Corporate guests can select their space of choice from a number of flexible set-ups for meetings and events, with well-connected meeting rooms available for booking by the hour. A Pit Stop will cater to more relaxed gatherings, while The Daily will be available for lunch during meetings.

CEO, Emaar Hospitality Group, Olivier Harnisch spoke of the new property: “Rove Hotels addresses a very clear industry requirement: the need to offer contemporary lifestyle hospitality experiences for value conscious business and leisure travellers visiting the city. We will continue to develop hotels in central locations, assure hyper-connectivity and mobility through Metro and public transport, and deliver lifestyle amenities that are relevant to our guests.

“Rove Trade Centre, like all other operating Rove Hotels, also brings a unique positioning to the market. Dubai’s MICE sector is reporting robust growth, and with the preparations of Expo 2020 gaining momentum, the city is welcoming business professionals who are discerning yet value conscious,” he added.

“Rove Trade Centre is uniquely positioned for welcoming MICE visitors as well as business guests and leisure travellers offering them the distinct Rove experience, complemented by its central location and tech-driven environment.”