Royal Jordanian: Royal club programme now featuring new online store

Royal Jordanian

Royal Jordanian’s (RJ) brand-new frequent flyer programme, Royal Club, has officially launched its online store (

The new store gives loyal customers a unique shopping experience and features a new reward portal powered by RJ’s partner Loylogic, the leader in e-commerce and e-payment solutions for loyalty programmes.

For the first time, Royal Club members have the opportunity to redeem their miles for commercial products via the online store. They will benefit from multiple innovative and engaging redemption opportunities worldwide.

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The customised global rewards catalogue consists of over 500 products and 100+ internationally recognised premium brands, ranging from the latest high-tech products and fashion accessories to home decor and much more.

The state-of the art redemption platform from Loylogic provides a unique loyalty experience that is rewarding and engaging to the frequent flyer. Additionally, it allows the programme to manage and steer its business in a smart and efficient way.

Concurrently, Royal Club members will now be able to buy and gift miles in a fast, seamless way through the new Buy & Gift online portal. This simple, cost-efficient solution allows Royal Club members to purchase miles online and to top up their accounts with needed award miles, in order to qualify for the award of their choice. The acquired miles can also be gifted to another programme member and are credited directly to the account.

“Earlier this year, we promised our frequent flyers new online services and extra flexibility under the new Royal Club frequent flyer programme,” president and CEO, RJ, Stefan Pichler remarked. “Today, through our partnership and expanded cooperation with Loylogic, we are able to deliver on our promise. For the first time, our loyal customers will have the joy of online shopping via our new online store, thanks to Loylogic. They will receive their preferred products at any time, wherever they are, without any additional cost.”

He continued: “All these new features and services will not only enhance the members’ online experience but will also increase their engagement with the Royal Club miles as a currency that they can now earn and redeem through various channels and their everyday activities.”

Royal Club is RJ’s revamped frequent flyer programme, which recently replaced Royal Plus. It offers an array of benefits, including complimentary upgrades on RJ flights, guaranteed economy seats on fully booked flights and nominating a gold-tier partner (every Platinum Hawk member can nominate a gold partner), lounge access and excess baggage allowance, in addition to priority in check-ins, upgrades, waitlists, boarding and baggage handling.