Sabre Corporation and India’s largest travel agency, Akbar Travels, have announced a new, long-term partnership agreement, which aims to boost Sabre’s footprint in the Indian subcontinent an drive Akbar Travels’ operational efficiencies to heighten productivity and profitability.
Following the extended agreement, Sabre will continue to be Akbar’s preferred global distribution (GDS) partner in India, ensuring that the agent’s staff numbers and business turnover can continue to access real-time, rich content from hundreds of thousands of airlines, hoteliers and other travel providers through Sabre’s intuitive Sabre Red 360 interface.
Adding to this, Akbar Travels and Sabre will be closely collaborating through the appointment of software company Benzy Infotech Pvt Ltd, a 100 per cent subsidiary of the Akbar Group, as Sabre’s partner for 15 states in India to promote and develop Sabre’s business in these markets and strengthen its presence across the Indian subcontinent.
Founder, chairman and managing director, Akbar Group, K.V. Abdul Nazar said: “For many years, Akbar has utilised a broad portfolio of Sabre technology and solutions to leverage growth, streamline operations, expand our geographic reach and differentiate our own services within our markets. So, we’re not only delighted to continue to benefit from Sabre’s robust and scalable solutions but also proud to build on our successful, shared history by further extending Sabre’s world-class products and services in the Indian subcontinent through the new partnership agreement between our subsidiary Benzy and Sabre.”
Vice president, Sabre Travel Solutions, Agency Sales, Asia Pacific, Todd Arthur noted: “Our new agreement and renewal with Akbar is testament to their confidence in Sabre’s technological solutions. There’s no question about the extent to which the entire travel ecosystem has been impacted by the ongoing pandemic. However, what is also not in any doubt is the commitment of both Sabre and Akbar Travels to continue to invest in technological innovation for the future of our companies, our shared relationship and the recovery and growth of the travel industry as a whole in the Indian subcontinent and beyond.”