Salam Standard: An online hotel reference tool for Muslim travellers

Providing useful information on Muslim friendly hotels, Salam Standard, an online hotel reference tool for Muslim travellers, launched at the first editions of the World Halal Travel Summit & Exhibition, taking place in Abu Dhabi.

Salam Standard caters to the specific accommodation requirements of Muslim travellers, who spent more than $142 billion on tourism in 2014, according to research by Thomson Reuters.

“With this figure set to rise to more than $233 billion in 2020, which accounts for 25 per cent of total global travel expenditure, there is a need to provide this influential group of travellers with tourism products that make them feel at home,” explained creator, Salam Standard, Faeez Fadhlillah, who is also the CEO and co-founder of Lagisatu, a travel and tourism company in the Asia Pacific.

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“Salam Standard provides Muslim travellers with a one-of-a-kind reference tool, enabling them to choose Muslim-friendly accommodation that adheres to their Islamic principles,” he explained.

Noticing the absolute necessity of a tool like this, more than 10,000 properties spanning the globe have joined the Salam Standard initiative, with major international hotel chains such as AccorHotels, Mövenpick Hotels & Resorts, Rotana Hotels & Resorts, Anantara Hotels & Resorts and Rixos Hotels jumping on board.

Adding to this, Indonesian hospitality firm, the Archipelago Hotel Group, as well as Tauzia Hotel Management and Berjaya Hotels & Resorts, have also joined as high-profile Salam Standard partners.

The standard is divided into three categories: Bronze, Silver and Gold – according to the range of amenities and services each property offers Muslim guests.

Fadhlillah explained: “Salam Standard is based on the feedback of 50,000 Muslim travellers from around the world. “We conducted an extensive global campaign asking those surveyed what services and amenities were most important to them when travelling. The Salam Standard helps them select hotels according to this Muslim-focused criteria – no other review portal provides such comprehensive information.”

Concluding, he said: “Our aim is to encourage hotel operators to offer more facilities for Muslim travellers, ensuring they experience their holiday of a lifetime.”