The Mauritius Tourism Promotion Authority recently launched a week of promotions, travel industry workshops and gala events in Jeddah, Dammam and Riyadh, in an effort to promote the Indian Ocean island’s unparalleled attractions.
Entitled ‘Mauritius Week in Saudi Arabia’, the initiative is a multi-faceted programme of promotional events spearheaded by the Mauritius Minister of Tourism, Honourble Anil Kumarsingh Gayan, and implemented by the Mauritius Tourism Promotion Authority.
The programme kicked off with gala evenings in Jeddah on March 24, Dammam on March 25 and Riyadh on March 26, 2019. The evening events entailed travel industry workshops and one-to-one meetings between 25 travel industry companies from Mauritius and leading travel agencies from Saudi Arabia, as well as a photography exhibition highlighting the attractions of Mauritius for tourists, a press conference, cultural demonstrations and a gala dinner showcasing the multi-cultural cuisine that Mauritius is famous for.
These visits will culminate with the delegation participating in the Riyadh Travel Fair, which is being held at Al Faisaliah Tower in Riyadh from March 28-30, 2019.
Director, Mauritius Tourism Promotion Authority, Arvind Bundhun declared: “Mauritius was discovered by the Arabs and ever since, the cultural and historical ties between our two countries continues to grow stronger yet.
“Saudia Airlines have been instrumental in their contribution towards the seamless link of passengers between our two countries. They have transported tourists from Saudi Arabia to Mauritius, and also pilgrims from Mauritius to Makkah point to point,” he added.
In 2018 the number of visitors from Saudi Arabia to Mauritius hit 16,507, a 221 per cent increase compared to the number of visitors from Saudi Arabia in 2017, which stood at 5,142, ranking Saudi Arabia as the 12th most important international market for inbound travellers to Mauritius.
The Mauritius Week in Saudi Arabia, as well as a whole slew of promotional activities planned to be held throughout the year in the Kingdom by the Mauritius Tourism Promotion Authority, are expected to increase the number of visitors even further.
Based on the latest data available, 2019 is off to a promising start, with the number of visitors from Saudi Arabia to Mauritius in January 2019 increasing by 6.3 per cent compared to January 2018.