Eager to encourage locals to explore the wonders of their country, the Saudi Tourism Authority (STA) has shed light on a brand-new campaign entitled Saudi Summer.
The campaign launch follows extensive research by STA, which revealed that 57 per cent of Saudi residents are concerned about travelling by plane, but 85 per cent are still planning to take a break of around 10 days this year. Most importantly, the research revealed that 78 per cent of Saudi residents are curious to explore their country.
Minister of Tourism for the Kingdom of Saudi Arabia and chairman of the STA, HE Ahmed Al Khateeb commented on the new campaign: “Saudi Summer comes as a wonderful opportunity to discover multiple tourist destinations in KSA, alongside its historical, natural and cultural treasures. The campaign also contributes to enhancing efforts by the Ministry of Tourism to revive the tourism sector, which was most affected by the repercussions of the Covid-19 crisis.”
The campaign, which officially kicked off on June 25 and runs until September 30, promotes 10 locations across Saudi Arabia, including Jeddah and KAEC; Abha; Tabuk; Khobar, Dammam and Ahsa; Al Baha; Al Taif; Yanbu and Umluj; and Riyadh.
Collectively, these locations offer fertile valleys, quiet beaches, dense forests, cool climates, mountain peaks, buzzing cities, historic villages and much more. Travellers are encouraged to visit multiple destinations to take advantage of the various packages and activities available, from sea trips and diving, to museum visits and hiking.
Al Khateeb said: “The tourism sector resumes its activities with a renewed spirit and great hopes for moving forward at an accelerated pace, to achieve our aspirations in harmony with Saudi Vision 2030, which seeks to pursue economic diversification, attract investments, increase revenues and create job opportunities for citizens.”
Saudi Summer is spearheaded by the STA in close collaboration with the private sector.