SAUDIA lifts veil on new and improved cabin crew uniforms

SAUDIA

Saudi Arabian Airlines (SAUDIA) has revealed its brand-new cabin crew uniforms, with a refined and reimagined take on the attire designed for all members of the team onboard.

SAUDIA began the preview of the new uniform on the airline’s Paris Charles de Gaulle and London Heathrow routes, with plans to add the rest of the airline’s route network before mid-next year.

The unfolding of the new cabin crew overall look and image comes as part of the cabin enhancements and hospitality additions, and is a reflection of the airline’s global expansion in recent years. Guests have been warmly receptive to the recent changes and the cosmopolitan, hospitable nature of the onboard service.

IMEX Frankfurt 2020

The new uniforms feature a colour palette that includes shades and hues of purple, beige, gold and royal blue. Arabesque designs and accents feature all throughout defined touches, from the pins to the ladies’ scarf, fabrics, signature blazers and more. Inspiration from the nation’s culture and landscapes influenced the new designs, encompassing the heritage, colours and identity of Saudi Arabia.

A consortium of designers and product specialists within the airline designed the new custom SAUDIA cabin crew apparel, which took roughly 18 months from design concept phase to launch. In the development phase of the uniform, SAUDIA incorporated input from its team members, including their perspectives on ease of wear, material comfort and sustainability. The valuable support and insights from the inflight services team contributed immensely to the final product, ensuring that design and practicality coincide harmoniously.

Starting initially with the onboard team, the new designs will also be applicable to the ground services team members at airports within the Kingdom and abroad.