Saudi-based Golden Travel and Tourism recently inked a multi-year agreement with Sabre to continue use of the innovative technology the travel tech company provides.
Following this extended agreement, Golden Travel and Tourism will make use of Sabre’s intelligent platform, Sabre Red 360, which will allow it to harness more data, content and flexibility to differentiate its offering, manage its operations and workflow more effectively, and grow faster in the region.
Vice president, Sabre Travel Network Middle East, Abdul-Razzaq Iyer enthused on the development: “We are proud of the trust that Golden Travel and Tourism has put in us for the past decade and excited to extend this agreement, which will continue to its future growth plans.
“The travel industry is rapidly changing, and fast transformation through technology is key. At Sabre, we are constantly evolving our technology, so that we can offer agencies faster innovation, flexible solutions and data-driven insights that help them achieve their business goals,” Iyer added.
Sabre has been collaborating with numerous travel companies in Saudi Arabia to enable them to leverage the latest market trends, providing customers with technologies and solutions that enrich the traveller experience.
General manager, Golden Travel and Tours, Nehal Shaji declared: “Sabre has shown nothing but persistence, support and commitment to our operations and growth since our partnership started. Travellers today are expecting a high level of customer service and tailormade travel itineraries that meet their preferences and budgets.
“Sabre’s solutions and tools are putting us at the forefront responding to these market demands and providing travel content and itineraries that are truly personalized for each customer,” Shaji concluded.