SCTDA and Emirates set off on Far East promotional roadshow

Sharjah Commerce and Tourism Development Authority

The Sharjah Commerce and Tourism Development Authority (SCTDA) has embarked on a roadshow to several Far East Asian destinations, in cooperation with Emirates Airline.

Running until September 28, 2018, the Authority will organise meeting events in Indonesia, Malaysia and Singapore with various public and private entities, officials and agencies in these markets, aiming to build long-lasting relationships. This will further drive the emirate’s touristic growth.

The Authority is keen to win new markets in the Far East region, in line with its strategic efforts to attract more visitors, by showcasing exceptional tourism offers during the roadshow, including key benefits and a wide array of tourism products in Sharjah.


Chairman, SCTDA, HE Khalid Jasim Al Midfa commented: “We are working on a clear plan and strategy to promote the tourism sector and make Sharjah a leading family destination in the world.

“Considering all the stakeholders in the public and private sectors and following the framework set forth in Sharjah Tourism Vision 2021, the tourism sector in the emirate of Sharjah has been able to hold a distinguished position on the global tourism map and has become a major engine of comprehensive development today, paving the way to new touristic key markets,” he added.

Meanwhile, senior vice president – commercial operations Far East, Emirates, Badr Abbas said: “Our partnership with SCTDA is aimed at exploring the tourism potential from the Far East Asian markets and to drive more visitors to the UAE. The services that we operate to these markets, with flight frequencies up to five times daily to select destinations, offer choice and convenience to travellers.”

The participants in the roadshow include leading tourism and hospitality providers from the emirate, including Ramada Sharjah, Hilton Sharjah, SATA (Sharjah Airport Travel Agency), Sheraton Sharjah, Holiday International Sharjah, Rida International and Cozmo Travel.