For the very first time, the Sharjah Commerce and Tourism Development Authority (SCTDA) is taking part in the Matka Nordic Travel Fair, which kicked off today (January 17) at Messukeskus Helsinki in Finland.
Chairman, SCTDA, HE Khalid Jasim Al Midfa elucidated: “We see Matka Finland as a valuable opportunity to meet and network with travel trade professionals from around the world, which will enable us to learn about innovative tourism products and services offered by other global tourism destinations.
“Such endeavors form an integral part of the strategy to achieve our vision of positioning Sharjah as the ideal global destination for family holidaymakers, while also reinforcing the emirate’s status as a leading cultural hub for history and natural heritage,” he added.
The participation in Matka 2019 forms part of SCTDA’s strategy to target key global markets via international events and exhibitions, thus strengthening the emirate’s position as a leading global tourist destination. Besides creating awareness about its unique tourism and hospitality offerings to Nordic travellers, the participation in Northern Europe’s largest travel industry event also marks SCTDA’s entry into the Nordic markets.
Sharjah welcomed 92,000 travelers from Northern Europe in the year 2018. To further drive and sustain this growth, SCTDA’s partners such as Radisson Blu Hotel, Sharjah International Airport Authority, Coral Beach Hotel, Sharjah Airport Travel Agency (SATA), the Act Hotel, Sharjah Collection and Beach Hotel, among others, will exhibit under its banner at the exhibition to raise awareness about the emirate’s local culture, history and unique tourism offerings among the Nordic visitors. The concerted efforts will support the achievement of Sharjah Tourism Vision 2021.