Sharjah Commerce and Tourism Development Authority (SCTDA) is leading an elite group of government and private organisations at this year’s ITB China, which is currently being held in Shanghai until May 18.
Representing a key tourism market for the emirate, Sharjah received a total of 120,356 hotel guests from China in 2017.
“ITB China will play a key role in our initiatives to promote Sharjah as an ideal family-friendly destination worldwide, with China being one of our target international markets,” remarked chairman, SCTDA, HE Khalid Jasim Al Midfa. “At SCTDA, we are hoping to attract as many as 200,000 Chinese visitors by 2021 and we are already working particularly hard to make this happen. Joining the interactive ITB China is one of our strategies towards this end.”
HE Al Midfa further noted that ITB China is a significant platform for raising awareness of the UAE’s recent visa-on-arrival grant for Chinese travellers, thus capitalising on the enormous Chinese outbound travel market and further enhancing the opportunity to strengthen bilateral tourism cooperation with the country.
“We are confident that we will meet our ambitious target within our deadline because Sharjah has numerous offers to our Chinese guests,” he concluded.
ITB China will also aid in consolidating Sharjah’s position as one of world’s most outstanding tourist and commercial destinations.
During the event, SCTDA will take the opportunity to showcase the newly launched VisitSharjah.com, an online platform that allows local, regional and international tourists to learn more about Sharjah, its beauty and exciting activities.
Additionally, SCTDA will shed light on current key projects designed to draw in more tourists to the emirate, such as the new Khorfakkan road project; Al Badayer Oasis Project; Kalba Kingfisher Lodge project; Al Bait Hotel; Novotel Sharjah Expo; Sharjah Anantara Resort; Pullman Hotel; Fossil Rock Lodge; DoubleTree by Hilton Sharjah, a desert park resort in the Mahthab area; the Tulip management hotel; Ramada; and the Rain Room, a site-specific installation created by Random International to provide an immersive experience of continuous rainfall.