SCTDA embarks on roadshow through Central Europe


The Sharjah Commerce and Tourism Development Authority (SCTDA) has set out on a three-city roadshow with Emirates Airline.

The roadshow will take place from June 11-14, with stops in Budapest, Hungary; Warsaw, Poland; and Prague, Czech Republic. The series will throw the spotlight on Sharjah’s main tourist attractions across three key markets in Central Europe for the first time. The exciting three-city event complements the extensive local agendas of government and private sector entities of the emirate, placing full support in the Sharjah Tourism Vision 2021, which aims to attract over 10 million tourist visits by the year 2021.

Chairman, SCTDA, HE Khalid Jasim Al Midfa elucidated: “The three-city roadshow forms part of SCTDA’s ongoing efforts to accelerate Sharjah’s tourism industry. It also serves as one of our key contributions to the government’s economic diversification policy.

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“Additionally, by organising strategic B2B events, we are demonstrating our commitment to tapping new source markets worldwide to boost our international tourist arrivals, as per the objectives of Sharjah Tourism Vision 2021. We look forward to highlighting why Sharjah is a destination of choice among global visitors,” he added.

During the tour, which is one of several major activities planned for this year, the SCTDA team will meet with relevant government officials, representatives of tour operators and agencies, executives from airline companies and industry stakeholders, to build long-term partnerships and form future collaborative projects.

The emirate has been positioning itself internationally as a highly preferred tourist destination for families, offering diverse, fu, and unique activities.

Sharjah has become famous among tourists for its offerings of innovative and eco-friendly tourist products and destinations, including a diverse range of hotel facilities that enrich the tourist experience. In addition, the government has been improving its infrastructure and amenities to make it easier for visitors to come to the emirate.

Apart from SCTDA officials, Sharjah delegates participating in the roadshow include Sharjah Investment & Development Authority (Shurooq); Emirates Airline; Air Arabia; Sharjah National Hotels, along with Sharjah-based DMC – Orient Tours; The Sharjah Collection, Managed by Mysk; Coral Beach Resort & Spa; Golden Tulip Hotel Apartments; Sheraton Sharjah Beach Resort &Spa; and Four Points by Sheraton, Occidental Sharjah Grand.