SCTDA joins forces with UAE Ministry of Economy to drive tourism in the emirate


The Sharjah Commerce and Tourism Development Authority (SCTDA) recently held a meeting with the UAE’s Ministry of Economy to discuss areas of cooperation to support the country’s tourism sector.

The meeting explored ways to revive tourism activities in order to consolidate the UAE’s position as a leading, diversified, and sustainable tourism destination at the regional and global levels.

The high-level meeting, which took place at SCTDA’s headquarters in Sharjah, saw the UAE Ministers of Economy reiterate tourism sector’s pivotal role in the country’s long-term sustainable development plans and future economic progress, reflecting the UAE vision to build a diversified, globally competitive, and knowledge- and innovation-driven economy led by UAE nationals.


Furthermore, the two sides discussed prominent tourism programs and initiatives launched in Sharjah and the UAE. During the discussion, they agreed to strengthen coordination and cooperation to implement relevant initiatives included in the flexible packages and the 33-initiative plan that were unveiled to support key economic sectors. The parties also took the opportunity to examine the latest major developments and prevailing challenges facing the tourism sector, in light of the current phase.

Chairman, SCTDA, HE Khalid Jasim Al Midfa explained that the visit served as an important platform in the efforts to explore further joint cooperation with the Ministry of Economy, especially in the move to promote tourism during a post-COVID-19 phase. HE Al Midfa expressed the Authority’s continuing commitment to be a key partner of the Ministry of Economy and its move to support the country’s tourism segment.

HE Al Midfa concluded: “In line with further consolidating its domestic tourism’s role as a key contributor to the local economy in Sharjah, we have launched a package of specific initiatives that are aimed at consolidating the leadership of the emirate in the list of safe tourist destinations in the world, by focusing on following the best practices that guarantee the health and safety of visitors. We remain committed to improving the attractiveness and competitiveness of the tourism sector by showcasing the exceptional cultural and historical icons that Sharjah is famous for.”