SCTDA to build on 2018 success during ITB Berlin 2019


Sharjah Commerce and Tourism Development Authority (SCTDA) will draw focus to its milestone achievements within the emirate’s tourism industry at the upcoming ITB Berlin 2019.

Further to this, SCTDA is also set to unveil its latest plans and strategies during the event, in addition to Sharjah’s new tourism and leisure projects that have launched over the past few months.

SCTDA witnessed unprecedented success in 2018, recording a growth of 23 per cent in European guests throughout the year (575,876 tourists). SCTDA will strongly emphasise the importance of local culture and distinct leisure activities within the emirate’s repertoire, as it aims to build on this figure.

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“Our latest participation in ITB Berlin represents a new opportunity for us to highlight the most elegant aspects of the Sharjah’s heritage, historic sites, adventures, architecture, culture and other offerings,” declared chairman, SCTDA, HE Khalid Jasim Al Midfa. “We hope our focus on the emirate’s eco-tourism, outdoor activities and branded hotels will attract more tourists and investors from Germany, a major source market, and other participating nations. The event will also enhance our efforts to meet our target of attracting 10 million visitors by 2021.”

Participating entities under the umbrella of SCTDA include Sharjah International Airport, Environment and Protected Areas Authority (EPAA), Sharjah Museums Authority, Sharjah Investment and Development Authority (Shurooq), Sharjah Airport Travel Agency (SATA), Al Bait Hotel, Sharjah Collection, Ramada Hotel & Suites Sharjah, Coral Beach Resort, The Act Hotel, Sheraton Sharjah Beach Resort & Spa, Orient Tours, Al Khalidiah Tourism, Cozmo Travel LLC and others.